Director, Growth Marketing

USA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-brand, multi-channel performance growth for Havenly Brands by owning acquisition and leading a small team.

  • Own multi-channel acquisition across paid search, paid social, YouTube, display, print, and CTV with portfolio targets.
  • Must-have: 7+ years in performance marketing with multi-brand, multi-channel leadership and $30-50M+ budget.
  • Standout: Experience deploying AI tools and analytics stack across workflows.

Job Description

Drive multi-brand, multi-channel performance growth for Havenly Brands by owning acquisition and leading a small team.

  • Own multi-channel acquisition across paid search, paid social, YouTube, display, print, and CTV with portfolio targets.
  • Channel strategy and budget allocation across seven brands with distinct funnel dynamics.
  • Organic growth via SEO, collaborating with data, brand, and product teams.
  • Manage and develop a team of four to five performance marketers.
  • Campaign-level reporting, insights, and performance narratives on a consistent cadence.
  • Maintain vendor and platform relationships with Google, Meta, and beyond.
  • Hit acquisition volume and ROAS/efficiency targets across the portfolio, balancing growth and pullbacks.
  • Partner with data on a channel testing roadmap to generate actionable signal.
  • Deploy AI tools across analysis, briefing, reporting, and optimization workflows.
  • Leverage Rockerbox, GA4, Looker, and Snowflake to understand true performance and attribution.
  • 7+ years in performance or growth marketing with at least 3 years managing multi-channel programs.
  • Experience managing acquisition across multiple brands or lines with longer lead funnels.
  • Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV).
  • Managed $30-50M+ in performance marketing budget.
  • Fluency with Agentic AI tools as a performance and workflow accelerator.
  • Proven ability to manage and develop a team of performance marketers.
  • Strong data instincts: comfortable in Snowflake, Looker; understands attribution models and testing frameworks.
  • DTC e-commerce background; home or high-consideration category a plus.
  • Familiarity with SEO strategy and the role of organic in full-funnel acquisition.
  • Experience in both high-growth and efficiency-focused environments with ability to shift modes.
  • Our total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits.

Havenly

Havenly's mission is to build the community power of refugee and immigrant women through job training, education, and organizing.Havenly was founded in 2018 with a mission to break the cycle of marginalization that keeps refugee women in New Haven in poverty and isolation. Our flagship 6-month fellowship is a paid job training program that combines work experience at our restaurant with English, digital and financial literacy, advocacy, food safety classes, and more. But we do more than that - we know that the only lasting, real solution to this problem is building economic and political power together. That is why we are dedicated to creating community, sharing knowledge, and supporting our alumni as they advocate for themselves and their communities.To date, we have graduated over 85 refugee and immigrant women from our program and supported more than 550 family members, generating more than a million dollars in income for refugee families. 80% of our graduates have found employment and the average wage they are earning is $17.50/hour, compared to the $10 per hour wage that refugee women earn on average in the United States. Our impact on economic wellness goes beyond earning a living wage, however. To us at Havenly, a “refugee” includes anyone who has come to the US in search of refuge - whether they are legally defined as a refugee, asylum seeker, remain undocumented, or have a different immigration status. The need for our training and support services for these populations remains as crucial as ever, and that is why we are developing innovative ways to provide people the tools and support to change the material conditions of their own lives.

Founded in 2018
New Haven, Connecticut, USA
46 employees (12 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
2 (4% of company)
Median Career Experience
9 years
Median Tenure
1.9 years