Responsibilities

• Own the growth marketing function’s operating model, including frameworks for testing, attribution, reporting, and performance evaluation
• Define and enforce standards for campaign architecture, optimization methodology, and measurement across all platforms
• Establish quality assurance processes to ensure consistency, accuracy, and performance excellence across client accounts
• Maintain active, hands-on involvement in campaign architecture and optimization for high-priority or complex client accounts. You will personally diagnose performance issues, audit ad accounts, and direct or approve advanced strategies across Meta, Reddit, and Native platforms
• Lead and develop a team of Analysts and Senior Managers, focusing on leadership capability, decision-making quality, and strategic thinking
• Coach managers on how to manage teams, assess performance, and scale impact through others
• Serve as the escalation point for complex people, performance, or delivery challenges.
• Maintain visibility into high-impact or high-risk accounts, stepping in to audit, diagnose, or course-correct when necessary
• Identify systemic performance risks and address root causes through process, training, or structural changes
• Partner with senior leadership to align growth marketing strategy with broader company goals and revenue targets
• Own the health, retention, and growth of a significant client portfolio at a strategic level
• Participate in client conversations, escalations, and quarterly business reviews
• Ensure revenue pacing, forecasting, and performance expectations are met through disciplined execution across teams
• Partner with the Creative and Content teams to ideate, test, and refine content and campaign strategies that maximize conversion and efficiency
• Evaluate emerging platforms, tools, and technologies, including AI-driven solutions, to improve efficiency and competitive advantage
• Drive continuous improvement by evolving processes as the business and ecosystem change.

Requirements

• Bachelor’s degree in Marketing, Economics, Business, Statistics, or a related field
• 7+ years of experience in growth, digital acquisition, or performance marketing within an agency or performance-driven environment
• Proven experience managing direct reports and developing senior individual contributors into leaders
• Deep expertise in performance marketing platforms such as Meta Ads Manager, with the ability to audit, evaluate, and challenge execution quality at a senior level
• Strong strategic and analytical capabilities, including advanced understanding of attribution, measurement frameworks, and performance diagnostics
• Executive-level communication skills, with the ability to influence senior stakeholders and navigate complex client environments
• Track record of operating in high-growth, fast-moving organizations where priorities shift and systems must scale quickly
• Demonstrated ability to balance strategic thinking with accountability for results
• Interest in how automation and AI can improve performance marketing systems and decision-making.

Benefits

• Opportunity to define and scale a critical function within a high-growth organization
• Direct partnership with senior leadership on strategy, structure, and growth initiatives
• High autonomy, high accountability, and meaningful influence over how work gets done
• Collaborative, creative culture that values innovation and accountability
• Hybrid flexibility with one required in-office day per week in NYC
• Global client exposure and long-term career growth opportunities.