Responsibilities

• Develop Maiden Lane Medical's brand positioning, messaging, and differentiation within women's healthcare and telemedicine.
• Define target audiences, patient personas, and key marketing messages.
• Build content pillars and social media strategy to increase brand awareness, engagement, and patient acquisition.
• Develop creative concepts for educational content, short-form video, testimonials, UGC, and paid advertising.
• Own and optimize paid acquisition campaigns across Meta (Instagram/Facebook) and other digital channels.
• Build, launch, test, and optimize campaigns within Meta Ads Manager.
• Develop strategies to improve conversion rates from advertisement click through appointment booking.
• Analyze campaign performance, patient acquisition costs, and return on marketing investment.
• Identify opportunities to scale successful campaigns.
• Source, manage, and collaborate with UGC creators and content partners.

Requirements

• Experience in growth marketing, digital marketing, performance marketing, or healthcare marketing.
• Demonstrated success driving measurable customer or patient acquisition.
• Hands-on experience managing paid social campaigns, particularly Meta Ads Manager.
• Experience developing brand strategy, messaging, and marketing campaigns.
• Ability to translate data and analytics into creative marketing strategies.
• Experience with UGC, influencer marketing, short-form video, or content-driven growth strategies.
• Strong analytical skills and ability to optimize campaigns based on performance data.
• Healthcare, telemedicine, digital health, or regulated industry experience preferred.
• Years of experience are flexible. We value demonstrated results, creativity, and the ability to build and execute a growth strategy over a specific number of years.

Benefits

• Competitive compensation and benefits