Director, Growth Marketing

San Francisco, CA (Remote)

$235K/yr – $317K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the paid media growth engine across paid search, social, display, and affiliate channels, leading a high-performing team to drive regional demand and measurable payback.

  • Lead and develop media experts, balancing hands-on platform work with scalable processes to unlock growth opportunities.
  • Partner with Global Demand Generation to craft region-specific campaigns and optimize talent mix between in-house teams and agencies.

Job Description

Responsibilities

  • Lead a team of media experts dedicated to optimizing our presence across all digital marketing channels, including paid search, social, display, affiliate programs, and beyond
  • Be strategic in identifying opportunities to drive growth through paid marketing, but also be comfortable diving in deep into platforms and data to unlock growth opportunities
  • Collaborate with the Global Demand Generation team to support building campaigns that fit the needs of every region
  • Assess and build in-house talent where necessary and partner with media agencies as needed

Requirements

  • 8+ years of experience leading a paid/performance marketing function for a high growth company
  • 2+ years managing a team of direct reports
  • Experience in building global paid marketing campaigns
  • Experience managing $xxM media budget with clear visibility into payback period

Preferred

  • Experience in Paid Search, YouTube, LinkedIn, and/or Display
  • In-house experience at a high-growth B2B or PLG (Product-Led Growth) SaaS company is preferred, where you have directly owned paid marketing strategy and budget rather than managing client accounts in an agency setting
  • Experience in PLG organizations

Benefits

  • Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.
Figma logo

Figma

4.4 Glassdoor

Design is everyone's business

Founded in 2012
San Francisco, California, USA
2.8K employees (559 in marketing)
81% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
88M
Monthly Google Ads Budget
$424.5K
Traffic Source Mix
Search
17.8%
Direct
75.1%
Referral
6.3%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
142 (5% of company)

Funding

Total Funding
$1.4B
Last Raise
$700M
Post IPO Equity, 3 months ago

Funding History

  • Dec 2025
    Post IPO Equity
  • Jul 2024
    Secondary Market • $700M
  • May 2024
    Series F • $415.7M

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