Responsibilities

• Pipeline. You will carry a shared pipeline target with Sales and be accountable for marketing's contribution to it. Success is measured in qualified pipeline and revenue, not in lead volume or activity.
• The demand strategy and its execution. You will decide where we invest to reach our buyers, translate that into campaigns that run on time and on budget, and adjust based on what the data says. This includes account-based programs against a defined target account list.
• Paid media performance. You will own budget, strategy, and day-to-day performance across the major paid B2B channels. You will be expected to know your cost per opportunity, defend your allocation, and reallocate quickly when a channel stops returning.
• The marketing automation and CRM engine. We currently run on HubSpot. You will own the marketing side of it end to end, including the segmentation, lifecycle programs, and lead scoring logic that move a prospect from first touch to sales-ready. You will also own the health of the data and our email deliverability, because the engine is only as good as what runs through it.
• Measurement leadership. You will build reporting that connects spend to pipeline to revenue, present it to leadership without being asked, and be the person in the room who can explain why the numbers moved.
• The stack as it evolves. You will evaluate and select the tools we need as we grow, lead any migration that follows, and partner with Sales Operations on how those platforms are governed.
• A culture of testing. You will run a continuous experimentation agenda across channels, offers, and conversion paths, and turn what you learn into the next cycle of strategy.

Requirements

• - You have spent 8 or more years in demand generation, growth marketing, or performance marketing, with meaningful time in B2B. You have operated at director level, or you are a senior manager clearly ready for the step
• - You have owned a pipeline number. You can tell us what marketing sourced or influenced in dollars, how it was measured, and what you did when you were behind. This is the requirement we weigh most heavily
• - You are still hands-on. You have personally run paid campaigns and personally built inside a marketing automation platform. You may have managed people or agencies, but you have not been away from the work long enough to have lost the craft
• - You have built rather than inherited. You have stood up a function, a platform, or a measurement system where none existed. You are comfortable being the person who decides how something should work
• - You are analytical by instinct. You reach for the data before the opinion, you are honest when a program is not working, and you can hold your own in a conversation about attribution and its limits
• - You partner well with Sales. You have negotiated lead definitions and handoff expectations with a sales organization and made them stick
• - We will also want to hear about experience with account-based platforms and intent data, standing up or migrating a marketing automation or CRM platform, and web analytics and structured testing