Responsibilities

• You will own conversion from first interaction through purchase.
• Your responsibility is to ensure that attention translates into clear, committed action through a well-structured and continuously improving funnel.
• You will be stepping into an active and evolving system. Progress in this role requires both thoughtful diagnosis and hands-on execution within real-world constraints.
• You will have direct ownership over the pre-purchase experience, including:
• • landing pages and funnel structure
• • testing strategy and experimentation cadence
• • messaging and conversion logic
• You will also work closely with paid media and creative partners, with the ability to shape and direct paid creative direction and messaging, and drive changes across funnel structure and testing approach.
• This role requires the ability to create momentum without waiting for perfect alignment across teams, tools, or systems.
• Increase both the volume and quality of conversions across the pre-purchase journey:
• • landing pages
• • offers
• • messaging
• • checkout flows
• • funnel sequencing