Responsibilities

• Strategic thinking and leadership to develop new ways to reach consumers, enable sales conversions, and grow the business, by collaborating across functional teams, including sales, business development/partnerships, finance and product development teams to develop and execute on impactful marketing tactics and campaigns.
• Own and drive key growth metrics, including qualified lead generation, conversion rates, customer acquisition cost (CAC), and revenue contribution from marketing channels.
• Partner closely with concierge and sales teams to translate high-touch client relationships into scalable, repeatable acquisition and retention strategies.
• Develop and execute marketing strategies/campaigns including: CRM and lifecycle marketing (email, SMS); Search Engine Optimization (SEO); Pay-per-Click (PPC) advertising; paid social media advertising; Social media marketing; Content marketing.
• Implement a growth experimentation framework focused on rapid testing across acquisition channels, landing pages, messaging, and conversion funnels.
• Identify and execute scalable growth opportunities, including viral loops, referral programs, partnerships, and influencer-driven acquisition.
• Optimize the full customer lifecycle including acquisition, activation, retention, and re-engagement.
• Design and analyze A/B tests to improve conversion rates, customer engagement, and transaction volume.
• Leverage best-in-class AI tools to ensure effective tactics, while balancing efficient spend.
• Manage external partner marketing commitments, ensuring all partnership assets are fully utilized and routinely analyzed to drive maximum efficacy, in collaboration with the business development team.

Requirements

• Bachelor’s degree (or equivalent) in marketing, communications, advertising, or related field.
• 8-10 years of experience in B2C and B2B Marketing.
• Experience managing marketing budgets and growth experimentation programs.
• Experience leading integrated marketing and growth campaigns in a sales-led organization for a premium/luxury brand, where lead generation and attribution measurement are keys to success.
• Hands-on experience managing paid acquisition channels including paid social, PPC/SEM, SEO, display advertising, and performance-driven digital campaigns.
• Strong understanding of growth marketing frameworks, funnel optimization, and experimentation methodologies.
• Proven ability to plan and lead cross-functional initiatives, with ability to collaborate effectively across functions/departments/teams, while building trusted relationships and positively influencing others.
• Strong analytical skills with the ability to translate data into strategic decisions.
• Must have strong time management and organizational skills.
• Excellent communication and presentation skills.

Preferred

• Experience in the live entertainment, lifestyle concierge, premium consumer brand/hospitality industries.
• Previous experience with CRM systems (Klayvio, HubSpot), Squarespace, Adobe Creative Suite, Google Workspace, Google Analytics, marketing dashboards desired.