Director, Growth Marketing

Addison, TX (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the end-to-end customer journey for priority segments, drive pipeline with ABM, and coordinate cross-functional demand across digital channels and a Microsoft Dynamics CRM-driven stack.

  • Own journey optimization for acquisition, engagement, and retention across key segments and verticals.
  • Lead target-account engagement with ABM and asset prioritization to deepen account density.
  • Align channel strategy, data governance, and reporting to drive measurable revenue impact.

Job Description

Own and optimize the end-to-end customer journey for priority segments and industries, drive pipeline with ABM and cross-functional alignment, and manage digital channels plus CRM in Microsoft Dynamics to improve data, visibility, and outcomes.

  • Growth of acquisition, engagement, and retention across priority segments and verticals.
  • Direct Account-Based Marketing strategy to deepen engagement with target accounts and increase density.
  • Owned digital channels strategy for website and email to boost engagement and pipeline.
  • Marketing automation and CRM governance within Microsoft Dynamics to ensure data integrity and operational efficiency.
  • Measurement frameworks and reporting to quantify marketing’s contribution to pipeline and revenue.
  • Cross-functional collaboration with Sales, RevOps, Ops, and Innovation to align initiatives with sales outreach and capacity.
  • Market trends, customer insights, and competitive intelligence to inform strategy and content priorities.
  • Prioritization of high-value assets (industry reports, case studies, white papers) to support growth initiatives.
  • Support expansion and retention of service lines (Onsites, Advanced Primary Care, Telemedicine) via targeted engagement and content.
  • Uphold consistent brand positioning and messaging as Concentra’s workforce health partner.
Concentra logo

Concentra

WHO WE ARE:Concentra is the leader in occupational health with 40+ years of improving the health of America's workforce, one patient at a time. More than 11,000 Concentra colleagues provide occupational medicine, onsite health care, physical therapy, and telemedicine services from nearly 520 medical centers and 130+ onsite clinics nationwide.THE CONCENTRA WAY: Living out our Mission, Vision, and Values to improve the patient experience, redefine health care, and help people achieve lifelong well-being.OUR MISSION:Improving the health of America’s workforce, one patient at a time.OUR VISION:Every person is treated the Concentra Way: quality clinical care and a positive customer experience from welcoming, respectful, and skillful colleagues.OUR VALUES:A healing focus, a selfless heart, and a tireless resolve.Our goal at Concentra is living out our Mission, Vision, and Values to improve the patient experience, redefine health care, and help people achieve lifelong well-being,SCAM ALERT: Concentra has been informed that scammers are using our name to scam individuals who believe they are applying for an opportunity with Concentra or receiving a job offer from Concentra. These scammers can be very convincing, going so far as to steal the profile pictures from our actual recruiters from their LinkedIn profiles and using email addresses that contain the word ‘Concentra’ such as ‘@ConcentraCareers’ or ‘@ConcentraJobs’ or '@concentracareerdesk.' The scammers will typically ask you to send money at some point (for equipment, training, or a uniform, etc.). A LEGITIMATE CONCENTRA RECRUITER OR HIRING MANAGER WILL NEVER ASK YOU TO SEND US MONEY. Also, you will never receive a job offer from us if we have not verbally interviewed you. For more information on recruiting scams or to report a recruiting scam visit the website of the Federal Trade Commission at https://www.consumer.ftc.gov/articles/0243-job-scams.

Founded in 2005
Addison, Texas, USA
8K employees

Traffic Signals

Monthly Visitors
2.2M
Traffic Source Mix
Search
45.4%
Direct
48.7%
Referral
4.1%
Social
1.3%
Paid
0.4%

Headcount Trend

Current headcount: ~8K

Funding

Total Funding
$55.8M
Last Raise
$55.8M
Private Equity, 8 years ago

Funding History

  • May 2018
    Private Equity • $55.8M
  • Dec 2009
    Series Unknown

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