Responsibilities

• Own the growth strategy and subscriber acquisition roadmap for BBC Select
• Lead annual and quarterly planning aligned to ambitious subscriber and revenue targets
• Hold accountability for acquisition performance, including sign-ups, CPA and marketing efficiency
• Develop robust forecasting models and scenario planning to guide investment decisions
• Identify and unlock new growth opportunities across paid, partner and owned channels
• Ensure marketing activity balances short-term performance with long-term brand and subscriber value
• Lead the overall marketing approach across syndicated partner platforms (e.g. Amazon, The Roku Channel), ensuring alignment between paid investment and organic merchandising opportunities
• Collaborate closely with the Partner Manager to maximise organic promotional opportunities and platform visibility
• Continuously evaluate platform dynamics, identifying strategic opportunities to scale or optimise performance
• Help shape the future operating model

Requirements

• Bachelor’s degree required
• 8+ years’ experience in growth, integrated or performance marketing within subscription or DTC businesses
• Proven experience owning acquisition strategy and delivering against ambitious growth targets
• Strong experience developing integrated marketing strategies, not just channel execution
• Experience working with platform or distribution partners (e.g. Amazon Channels, Roku Channel or similar) preferred
• Demonstrated ability to manage significant budgets and optimise investment decisions
• Strong commercial acumen with advanced analytical capability

Preferred

• Experience in subscription streaming or entertainment businesses strongly preferred