Own marketing strategy and execution for event registrations and audience growth, delivering business-aligned impact.

• Own marketing strategy and execution for event registrations and audience/subscriber growth.
• Build and run full-funnel campaigns across email, paid, organic, SEO, video, social, and partnerships with hands-on platform execution.
• Lead event marketing for Becker's conference portfolio, from targeting and funnels to on-site amplification and post-event retention.
• Drive audience and newsletter growth through welcome series, lifecycle programs, re-engagement, and segmentation.
• Own SEO and GEO strategy and apply AI tooling to campaigns, copy, segmentation, and analysis to speed output without sacrificing quality.
• 8+ years leading organic growth with content architecture, entity authority, technical SEO, and structured data.
• Deep GEO and Generative Engine Optimization know-how, understanding how LLMs retrieve and cite content.
• Expert technical SEO with schema, JSON-LD, site architecture, and enterprise tools; migration experience preferred.
• Own marketing tech stack, attribution, reporting, and a test-and-learn cadence that informs decisions.
• Manage external contractors across paid media, creative, search and video to accelerate execution.