Responsibilities

• Develop and execute growth marketing strategies that increase revenue through disciplined analysis of market and performance data
• Analyze channel performance to determine ROI by market and identify optimization opportunities across short term and long term initiatives
• Design localized marketing strategies aligned with consumer behavior, competitive dynamics, and referral patterns
• Drive organic growth through SEO, digital marketing strategy, social media, and related channels
• Evaluate and prioritize marketing investments including digital advertising, out of home media, and community visibility efforts
• Create and maintain performance dashboards to track campaign effectiveness, lead quality, and cost efficiency
• Partner with sales and operational teams to deliver consistent, qualified inbound lead flow that supports market growth

Requirements

• Five to six or more years of experience in healthcare marketing, growth marketing, or marketing analytics
• Proven experience leading demand generation and performance marketing initiatives
• Strong analytical capability with demonstrated ROI focus
• Experience within healthcare service environments, with home care strongly preferred
• Ability to translate data insights into scalable, repeatable marketing programs