Responsibilities

• Own and drive Syspro’s Americas growth marketing strategy, with relentless focus on new logo pipeline, competitive displacement, and expansion revenue.
• Set bold pipeline targets, define regional go-to-market priorities, and build an always-on prospecting engine, in tight partnership with SVP Sales (Americas). Think 12-to-18 months ahead. Build now for 2027.
• Build and run a high-velocity, high-creativity demand engine across North and Latin America. Deploy integrated campaigns, targeted ABM, digital and paid media, guerilla tactics, field events, and partner activations that generate measurable, high-quality pipeline.
• Personally show up at industry events, user groups, advisory boards, and customer forums where mid-market manufacturing and distribution buyers are making decisions.
• Source, secure and retain industry influencers who guide and act in Syspro’s interests in the market and internally, bringing thought leadership and presence.
• Operate as a true revenue partner to Americas Sales leadership. Align marketing investment directly to pipeline stages, deal velocity, and close rates. Be present in the sales process. Know the deals. Accelerate them.
• Lead competitive intelligence and market analysis for North and Latin America, with particular focus on displacement opportunities against Epicor, Acumatica, and other mid-market ERP players.
• Orchestrate and activate the Agentic AI SDR as a true autonomous team member, overseeing its deployment for personalised outreach, lead nurture, and pipeline progression at scale.
• Drive the integration of AI-powered marketing workflows across the full buyer journey, setting the standard for how Syspro operates as an AI-native marketing function.
• Activate channel and partner marketing across the Americas in collaboration with the Global Partner/Channel Marketing function, turning resellers, distributors, and technology partners into active pipeline contributors, not passive conduits.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Relevant certifications in digital marketing, ABM, AI tools, or revenue operations. Demonstrated ongoing learning in Agentic AI and marketing technology.
• 10+ years in growth marketing, demand generation, or regional B2B marketing within a technology company.
• 5+ years in a leadership role.
• Sector experience in manufacturing and/or distribution, with genuine understanding of how mid-market operators run their businesses, make buying decisions, and evaluate technology partners.
• Background marketing SaaS or ERP solutions in North or Latin America, with direct experience competing against mid-market ERP players such as Epicor or Acumatica.
• Hands-on experience with ABM platforms, marketing automation, CRM (HubSpot, Salesforce), and AI-powered sales and marketing tools. Proven ability to configure, deploy, and optimize Agentic AI workflows in a live commercial environment.

Preferred

Benefits

• 13 paid company holidays in 2026
• 20 vacation days
• 6 wellness days
• Health/Dental/Vision Insurance the first of the month after hire
• Life insurance
• Maternity and Paternity Leave