Responsibilities

• Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimization
• Develop full-funnel strategies to drive high-quality user growth and engagement
• Lead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementality
• Test and iterate on creatives, targeting, and bidding strategies to unlock performance gains
• Partner cross-functionally to define measurement frameworks
• Own ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and more
• Partner with product and design to align store presence with in-app experience and growth goals
• Manage and develop a small team of growth marketers across performance marketing and ASO

Requirements

• 7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing
• Deep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer, etc.)
• Proven track record optimizing CAC, LTV, and ROAS at scale
• Strong hands-on experience with ASO tools and strategies
• Experience managing agencies and external partners
• Prior people management experience (direct management of at least 1–2 team members)
• Highly analytical, with strong comfort using data to drive decisions and influence stakeholders
• Experience in consumer apps, media, sports, or engagement-driven platforms

Benefits

• health insurance coverage
• an employee wellness program
• life and disability insurance
• a retirement savings plan
• paid holidays and sick time and vacation