Responsibilities

• Serve as strategic partner on recruitment and long-term membership growth, developing and executing strategies for net growth, retention, and financial sustainability.
• Build a robust prospect pipeline through market intelligence and outreach; identify emerging markets and trends to expand membership.
• Design and lead annual recruitment campaigns, partnering with Membership on integrated marketing, print/digital materials, and messaging.
• Own the member value proposition — benefits, services, and engagement models — ensuring it stays central to organizational strategy.
• Provide strategic direction for engagement initiatives across programs, services, recognition, and advocacy, aligning with broader business goals and internal stakeholders.
• Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives.
• Conduct annual member satisfaction and needs assessments (surveys, interviews, data analysis) to guide strategy and performance.
• Commission demographic reports and dashboards; interpret membership data and metrics to inform programmatic priorities and report trends (including retention/attrition) to leadership.
• Provide actionable insights and metrics to inform programmatic priorities and strategic decisions.
• Gather and interpret membership data to deepen organizational understanding of member needs and behaviors.

Requirements

• Strategic and innovative thinker with experience developing and executing multi-year plans with measurable objectives.
• Critical and analytical thinking skills.
• Skills and ability to grow and retain membership, define membership benefits and work with staff to maximize member value from existing benefits.
• Strong computer and database management skills; experience with membership software is required.
• Must be an influential leader and team player.
• High sense of urgency and the ability to pivot as priorities are redirected.
• Superior oral and written communication skills and ability to work effectively with all professional levels of members, staff and vendors; strong membership service orientation essential; knowledge of current and emerging trends in the association membership field.
• Organized and comfortable juggling a variety of priorities.
• Ability to travel.

Preferred

• Bachelor’s Degree Masters in business administration, management or marketing preferred.
• CAE certification preferred.
• Member association or non-profit experience preferred.

Benefits

• Paid Parental Leave – Breastfeeding Friendly Workplace – Flexible work schedule – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!