Responsibilities

• Own the overall growth marketing strategy across retail, Amazon, and DTC channels with accountability for revenue, sales growth, retail velocity, and customer acquisition outcomes
• Partner with Sales leadership to identify channel expansion opportunities, develop retailer growth plans, evaluate performance trends, and prioritize growth investments
• Develop channel-specific acquisition and commercialization strategies that drive incremental sales, repeat purchase, profitable customer growth, and retail sell-through
• Build scalable performance marketing frameworks that balance brand-building and demand capture while aligning with broader brand, retail, and commercial objectives
• Establish annual, quarterly, and monthly performance plans tied to growth targets and financial KPIs
• Lead strategy and execution across paid media channels including Meta, Google, YouTube, Programmatic, Amazon Ads, affiliate marketing, and retail media networks
• Manage media budget allocation and optimize campaigns to improve ROAS, CAC, MER, conversion rates, customer lifetime value, and overall return on investment
• Develop audience acquisition, segmentation, retargeting, and expansion strategies to increase efficiency and scale
• Lead retailer media, shopper marketing, and retail activation strategies in partnership with Sales, Trade Marketing, Marketing Operations, and retailer partners
• Own Amazon marketplace growth strategy including paid search, DSP, PDP optimization, A+ content, ratings and reviews, promotions, Subscribe & Save, attribution, search visibility, and conversion optimization

Requirements

• 7–12+ years in growth marketing, performance marketing, customer acquisition, or digital media leadership roles
• Proven track record managing and optimizing $1M+ monthly media budgets across multiple digital channels
• Deep expertise in Meta Ads, Google Ads, Amazon Ads, attribution platforms, and conversion analytics
• Strong experience in e-commerce, DTC, Amazon, and/or CPG retail media ecosystems
• Demonstrated success driving measurable improvements in ROAS, CAC, conversion rate, customer acquisition scale, and revenue growth
• Strong understanding of attribution, MMM, incrementality testing, and performance measurement
• Experience with GA4, Shopify Analytics, Amazon Brand Analytics, Triple Whale, Northbeam, Looker/Tableau, or similar tools
• Highly analytical with strong financial acumen and comfort managing growth against business targets.
• Exceptional cross-functional communication and stakeholder management skills
• Hands-on operator with a startup mentality and bias for action

Preferred

• HS Diploma required; Bachelor’s degree in Marketing, Business Administration, Data Analytics or related field preferred
• Experience in CPG, beverage, wellness, nutrition, or consumer packaged goods
• Experience launching or scaling emerging brands across retail and e-commerce channels
• Familiarity with Circana, Nielsen, Stackline, Helium 10, Pacvue, or similar retail sales platforms
• Experience working with influencer content and creator-led performance media
• Understanding of omni-channel attribution and retail sales lift measurement

Benefits

• Kowa offers a wide variety of benefits to all employees. Elective benefits include but are not limited to: health, dental, vision, critical illness, accident, voluntary life, and other insurances. Kowa offers company paid benefits to include short term disability, long term disability, and an employee life insurance policy.
• Employees are eligible to participate in Kowa’s 401K plan following 90 days of employment to include a company match.
• Kowa offers monthly accrued Paid Time Off in addition to leadership approved holidays.