Director of Growth at Buck Mason | Los Angeles, CA | $130K/yr – $160K/yr

Buck Mason

Director of Growth

Los Angeles, CA (On-site)

$130K/yr – $160K/yrDirector/Executive6+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid media across top platforms, tie spend to revenue and margins, and drive CRO and UX improvements with a fast testing cadence.

Own end-to-end paid media optimization and channel mix decisions using incrementality signals.
Lead the CRO roadmap for buckmason.com from homepage to checkout with data-driven prioritization.
Collaborate with UX, creative, and engineering to ship measurable site and acquisition improvements.

Job Description

Responsibilities

Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, TikTok, CTV, and Affiliate.
Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.
Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.

Buck Mason

2.7 Glassdoor

Buck Mason is a modern American brand. At the heart of everything we do is the laid back California ethos of easy living, quality, and simplicity. We look to past icons and interpret them with honesty and loyalty. We also look ahead, understanding the modernity of future classics and the responsibility of our place amongst them. We champion anyone striving to be better and are honored when we can be a part of it. We claim simple truths, keep our promises, and truly have our customers’ best interests in mind. We we will never be perfect but know that greatness lies in the search to be so.

Founded in 2013

Los Angeles, California, USA

341 employees (125 in marketing)

buckmason.com

33% recommend to a friend

36% CEO approval