Director, Growth Analytics

Los Angeles, CA (On-site)

$140K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the analytics backbone for client strategy with a focus on turning data into actionable stories, guiding budget and media plan decisions, and building measurement and testing into the workstream.

  • Growth Analytics: Translate insights into actionable client recommendations across planning, investment, and activation.
  • Measurement & Testing: Lead measurement plan development and experiment design to quantify incrementality and business impact.
  • Team & Process Leadership: Mentor managers and ADs while driving continuous process improvement.

Job Description

Own the analytics backbone for client strategy with a focus on turning data into actionable stories, guiding budget and media plan decisions, and building measurement and testing into the workstream.

  • Growth Analytics: Translate insights into actionable client recommendations across planning, investment, and activation.
  • Measurement & Testing: Lead measurement plan development and experiment design to quantify incrementality and business impact.
  • Team & Process Leadership: Mentor managers and ADs while driving continuous process improvement.
  • Audience & Segmentation: Contribute to consumer segmentation and audience exploration to sharpen targeting.
  • Strategic Problem Solving: Provide ad hoc support and solutions to solve broad strategic marketing questions.
  • Delivery & Accountability: Ensure timely follow through on scheduled and ad hoc deliverables.
  • Client Partnership: Anticipate client needs and proactively developing solutions.
  • Cross-Functional Collaboration: Partner with Planning, Investment, and Activation teams on budgets and media plans.
  • Test Design & Incrementality: Design tests to measure incremental impact of media on outcomes.
  • Capability Building: Provide methodological coaching and training to direct reports and broader agency teams.
  • Industry Knowledge: 7+ years of data and analytics in advertising, management consulting, marketing or digital consulting.
  • Data & Data Lakes: 1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data.
  • Integrated Marketing: Experience in media and customer journey development, including budgeting and ROI.
  • Audience-Based Marketing: Expertise in data-driven advertising and audience targeting.
  • Problem Solving: Strong analytic skills and ability to clarify strategic issues via data.
  • Leadership & Relationships: Proven leadership and strong client relationship experience.
  • Communication: Clear, articulation and persuasive presentation skills to translate solutions into programs.
  • Agency Knowledge: Knowledge of agency-side media planning and execution is desirable, but not required.
  • Visualization Tools: Knowledge of Tableau or other dashboards and data visualization tools.
  • Medical and dental coverage
  • 401(k) plans
  • flex spending
  • life insurance
  • disability
  • employee discount program
  • employee stock purchase program
  • paid family benefits
  • discretionary time off days
  • company-wide Appreciation Weeks and Wellness Days
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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