Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization
• Lead the measurement plan development and execution
• Anticipate client’s needs and proactively developing solutions to address them
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Recommend and implement research that will aid in the consumer insight gathering and strategic process
• Identify opportunities to continuously improve processes
• Lead, mentor and train managers and ADs

Requirements

• ce7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: articulate, engaging and straightforward – able to translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Knowledge of Tableau or any other dashboard & data visualization tools

Preferred

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Knowledge of Tableau or any other dashboard & data visualization tools