Director, Go-To-Market Strategy

New York City, NY (Hybrid)

$197K/yr – $302K/yrDirector/Executive8+ years expFull time

Posted 8 days ago

Job Summary

Own and drive the firm’s go-to-market strategy across industries and practices, using data-driven growth initiatives, AI-enabled tools, and leadership coaching to expand client relationships and deliver GTM outcomes.

Lead cross-industry GTM strategy and execution
Develop analytics, reporting, and pipeline visibility
Coach leaders to connect clients with Aprio solutions

Job Description

Responsibilities

Ensure a cohesive and connected GTM strategy across Industries and Practices that supports organic growth goals
Partner with Industry Leaders, Industry Growth Leaders (IGLs), and practice leadership to build and execute data-driven growth strategies and initiatives – including expanding services with clients to deepen relationships and driving the GTM rollout of AI-enabled solutions
Drive execution rigor by developing reporting and analytics used to track and manage progress of GTM initiatives and overall GTM progress (e.g., industry growth trends and underlying drivers, forward revenue visibility based on pipeline)
Coach industry leaders into stronger operators and client relationship leaders who proactively push partners in their industries to focus on connecting clients to the right Aprio solutions to solve their challenges and drive their success
Drive adoption and refinement of AI-enabled GTM tools and systems (e.g., Hubspot, Propense.AI) to support the organization

Requirements

8-12+ years of experience in go-to-market strategy, growth strategy, or business development leadership
Experience in a similar go-to-market or growth strategy leadership role within the professional services industry, ideally at a national or leading regional accounting and advisory firm
Demonstrated ability to build a data-driven GTM strategy and translate it into disciplined execution across a matrixed, multi-business-line organization
Strong executive presence and stakeholder management skills; proven ability to influence and align senior leaders without direct authority
Analytical rigor; comfortable building and interpreting dashboards, pipeline metrics, and business cases
Track record of developing and upskilling growth leaders/managers into higher-impact strategic roles
Demonstrated experience building AI agents or solutions to drive GTM strategic initiatives
Bachelor’s degree required

Preferred

Experience with Power BI and Salesforce/HubSpot, or a similar GTM technology stack
MBA or other advanced degree

Benefits

Medical, Dental, and Vision Insurance on the first day of employment
Flexible Spending Account and Dependent Care Account
401k with Profit Sharing
9+ holidays and discretionary time off structure
Parental Leave – coverage for both primary and secondary caregivers
Tuition Assistance Program and CPA support program with cash incentive upon completion
Discretionary incentive compensation based on firm, group and individual performance
Incentive compensation related to origination of new client sales
Top rated wellness program
Flexible working environment including remote and hybrid options

Aprio Austin

Aprio is redefining what it means to be a global advisory and accounting firm. We help businesses and individuals Account for AnythingTM — delivering clarity and confidence in a world full of unknowns. Aprio is the brand name under which Aprio, LLP, and Aprio Advisory Group, LLC deliver professional services to clients worldwide. Aprio Advisory Group, LLC provides advisory, tax, legal, wealth, and talent solutions to help build value, drive growth, manage risk, and protect wealth, while Aprio, LLP delivers audit and attest services with uncompromising quality and integrity. With more than 2,800 team members serving clients in 50+ countries and $5.5B in assets under management, Aprio is consistently recognized as a Top Workplace, celebrated for transformative growth on the Inc. 5000 and Inc. Power Partners lists, and led by Richard Kopelman, named to Accounting Today’s Top 100 Most Influential People in Accounting.

Austin, Texas, USA

6 employees (1 in marketing)

www.aprio.com