Responsibilities

• Brand advertising strategy and roadmap: Define the multi-year strategy for eBay’s brand advertising business, aligned with eBay’s broader Ads, Services, and Focus Categories priorities. Segment and prioritize brand advertising opportunities and formats (for example display, video, sponsorships, branded content, and offsite media) based on customer needs, advertiser objectives, economics, and strategic fit. Develop clear theses on where to innovate in product, where to deepen partnerships, and how to differentiate eBay’s brand advertising offering in the market. Translate strategy into a focused roadmap of initiatives with clear objectives, financial impact, and timelines.
• Go-to-market, product, and ecosystem development: Shape and refine brand advertising products, packages, and solutions that meet the needs of brands, agencies, and sellers across different verticals and maturity levels. Partner with Ads Product and Engineering to define requirements for new formats, targeting capabilities, measurement, and buying workflows that support brand outcomes. Collaborate with Sales and account teams to build compelling narratives, sales materials, and standard methodologies that help customers understand and adopt eBay’s brand solutions. Develop external partnerships where relevant (for example data, measurement, creative, or media partners) to enhance the value and performance of eBay’s brand advertising ecosystem.
• Revenue ownership and performance management: Own the commercial performance of the brand advertising portfolio, including revenue, yield, advertiser retention, and campaign effectiveness. Define, track, and report on key performance indicators across formats, customers, verticals, and markets; identify drivers of performance and prioritize actions based on impact. Optimize economics over time through pricing, packaging, inventory and yield management, balancing advertiser value, customer experience, and eBay’s financial objectives. Lead regular business reviews with internal leadership and key partners, surfacing insights, opportunities, and risks with clear recommendations and follow-through.
• Cross-functional leadership and integration: Partner with category and regional teams to ensure brand advertising solutions are tailored to vertical and market needs, and aligned to priority moments and campaigns. Work closely with eBay Ads, Performance Advertising, and other Services lines of business to design integrated offerings that connect brand and performance outcomes for advertisers. Collaborate with Marketing and Communications to build the external profile of eBay’s brand advertising business, including narratives, case studies, and thought leadership. Serve as a key voice for Brand Advertising in cross-functional forums, connecting commercial objectives with product roadmaps, marketing plans, and operational capabilities.
• Team leadership and ways of working: Build and lead a high-performing Brand Advertising team, which may include product marketers, commercial managers, and analysts. Establish clear goals, operating rhythms, and decision mechanisms that enable the team to move quickly while remaining aligned with broader company and Ads priorities. Foster a culture of accountability, collaboration, inclusion, and customer-centricity, grounded in data-driven decision making and consistent follow-through. Represent Brand Advertising in executive forums, providing concise, insight-rich updates on strategy, performance, customer feedback, and upcoming decisions.

Requirements

• 10 or more years in advertising, media, partnerships, or commercial leadership roles within technology, ecommerce, marketplaces, publishers, or agencies.
• Proven track record of building, scaling, or transforming brand or media businesses, including ownership of revenue, product positioning, and go-to-market.
• Deep commercial and strategic competence, including comfort with P&L ownership, pricing and packaging, financial modeling, and investment cases.
• Strong critical thinking skills, with the ability to break down ambiguous problems, create clear frameworks, and translate strategy into actionable plans.
• Demonstrated ability to operate in highly cross-functional, matrixed environments and influence partners across Product, Engineering, Sales, Marketing, Finance, Legal, and regional teams.
• Experience working directly with brands and agencies, with strong relationship-building and negotiation skills and the ability to build trust with senior external partners.
• Excellent communication skills, including the ability to craft executive-ready narratives and simplify sophisticated topics for diverse audiences.
• High sense of ownership and results orientation, with a track record of driving initiatives from idea through launch, optimization, and scaling.
• Passion for crafting brand experiences that are useful, respectful of customers, and additive to the marketplace experience.
• BA or BS degree required; MBA or other advanced degree preferred.

Preferred

• Global or multi-region experience a plus
• Experience in data, measurement, creative, or media partners to enhance value and performance of brand advertising ecosystem (as referenced in go-to-market)

Benefits

• We offer a comprehensive and competitive benefits package designed to support you and your family’s well-being and financial security, including health benefits, retirement programs, paid time off, parental leave, and more, so you can thrive both at work and in life.