DIRECTOR, GLOBAL NINJA MARKETING at SharkNinja France | Needham, MA | $133K/yr – $239K/yr

SharkNinja France

DIRECTOR, GLOBAL NINJA MARKETING

Needham, MA (Hybrid)

$133K/yr – $239K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross functional portfolio leadership from strategy through GTM with a consumer first lens that ties retailer cycles to growth and profitability.

Portfolio Strategy: define product, pricing and timing aligned to retailer calendars to hit market share and revenue targets.
Insights to Action: turn consumer, category and competitive data into prioritized assortment, pricing, and growth bets.
GTM & Consumer Focus: orchestrate integrated launches across packaging, PR, digital, retail, and messaging that resonate with buyers and shoppers.

Job Description

Responsibilities

Drive Portfolio Strategy: Partner cross-functionally to define portfolio strategy and ensure product definition, pricing, cost structure, and timelines align with retailer planning cycles while delivering market share, revenue, and profitability targets.
Translate Insights into Action: Develop a deep understanding of consumer needs, category dynamics, pricing, positioning, purchase drivers, and the competitive landscape. Translate data and insights into actionable recommendations that drive product assortment, innovation priorities, and growth strategies.
Lead Go-to-Market Excellence: Collaborate with Product Development, Marketing Communications, Creative, and Marketing Services teams to develop and execute integrated launch and communication plans. Drive message development and execution across packaging, PR, retail, digital, social, and other consumer touchpoints.
Keep the Consumer Front and Center: Partner with Consumer Insights to identify and answer key strategic questions around product positioning, messaging, pricing, and communications. Leverage consumer and market insights to strengthen marketing effectiveness and inform business decisions.
Enable Retailer Success: Partner with Sales and Category Management teams to build compelling sell stories and commercial strategies. Communicate product value propositions and deliver category insights, consumer trends, assortment recommendations, pricing strategies, and promotional plans that support retailer growth.
Measure, Learn, and Improve: Evaluate business performance, marketing effectiveness, and launch outcomes. Identify opportunities for optimization and establish best practices that improve consumer engagement and commercial results across channels.

SharkNinja France

Pour Shark Ninja l'objectif principal est d'avoir un impact positif sur nos clients du monde entier dans leur expérience quotidienne.Nous mettons tout en œuvre afin de pouvoir fournir à nos consommateurs des produits 5 étoiles qui faciliteront leur vie de tous les jours.La passion et l'innovation sont les 2 principes fondamentaux qui nous animent.Pour participer au succès de cette entreprise nous recherchons des personnes exceptionnelles qui seront les artisans de nos futurs grands projets.Le travail d'équipe est un concept essentiel chez SharkNinja et nous mettons tout en œuvre afin que chaque individu tire le meilleur de lui-même, repousse ses limites, soit créatif et pense à l'impensable.Avec la croissance explosive que nous connaissons, nous recherchons des personnes ultra motivées pour nous accompagner dans ce passionnant voyage.Voire grand, agir rapidement et faire rayonner notre entreprise, êtes-vous prêt à relever le défi ?

6 employees (2 in marketing)

www.sharkninja.com