Responsibilities

• Build and own the end-to-end global campaign strategy for assigned Core Games titles, informed by commercial goals, long-range franchise vision, brand positioning, audience strategy, and budget.
• Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.
• Ensure campaigns are designed as systems, not one-off executions, with continuity across lifecycle phases.
• Own the campaign-level demand investment strategy, including allocation logic and guardrails across regional teams, channels, phases, and objectives
• Orchestrate total demand investment across paid media, partnerships, platform support, and ecosystem activations in collaboration with cross-functional teams.
• Define and own the KPI mix for campaigns, ensuring measurement aligns to both short-term performance and long-term franchise growth.
• Serve as the internal-facing campaign lead, aligning the Franchise Group, Regional Teams and all other cross-functional partners.
• Manage and provide clear direction to regional teams who are accountable for executing regional plans aligned to the global strategy.
• Drive alignment through influence across the organization, reducing friction and accelerating decision-making across teams.
• Identify risks early and course-correct in real time through clear communication and decisive action.

Requirements

• 10+ years of experience in integrated marketing, global marketing or go-to-market roles
• 5+ years leading global teams, including both established and emerging markets such as MENA
• Demonstrated architecture and ownership of large-scale, multi-region campaigns
• Experience managing integrated investment approaches
• Strong analytical and performance-optimization capability
• Proven ability to lead horizontally in complex matrixed organizations
• Games, entertainment, or consumer technology experience preferred

Benefits

• Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.