Director Global Brand Marketing Strategy, Focused Service Brands at Hilton | McLean, VA

Hilton

Director Global Brand Marketing Strategy, Focused Service Brands

McLean, VA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive Hilton brand strategy and annual plans for Focused Service brands, aligning audience and identity across the customer journey.

Own development and execution of annual brand plans across five leading hotel brands.
Must-have: 10+ years in brand marketing or strategic agency with integrated plan experience.
Standout: Global collaboration with partner teams and travel up to 25%.

Job Description

Responsibilities

As a champion of Hilton's focused service brands, you will ensure that the brand positioning, customer target audience and brand identity is accurately represented across the entire customer journey.
Bring a deep understanding of the customer and marketing to the brand organization, supporting development of differentiating brand programs and signatures that align to the brand positioning.
Develop annual brand marketing plans, including prioritizing messages, brand programs or priority moments, and identifying priority hotels. Author clear and compelling tactical briefs and collaborate across teams to successfully implement annual plans.
Partner with the Marketing organization to input into strategic briefs where brands play a role and review and guide final brand representation in Portfolio Go-to-Market plans.
Maintain always on brand channels, including setting brand social priorities and maintaining brand web presences.
Lead and execute required photo and video shoots and maintain all brand guidelines and collateral.
Mentor talent within the team.
Lead implementation of the 2026 brand marketing plans and steward the ongoing core marketing support for the brands.
Participate in setting long-term brand strategies and developing new brand positioning where applicable to inform plans for 2027 and beyond.
Lead relationships with partner teams to influence the delivery of integrated marketing plans.
Be the day-to-day marketing contact with the brand team to share progress and align expectations.

Requirements

Ten (10) years of professional work experience
Seven (7) years in a brand marketing role or strategic marketing agency
Experience developing and executing brand strategies and integrated brand marketing plans
Experience working with agencies and partner teams to drive business results
Travel up to 25%
Onsite in McLean, VA

Preferred

Professional experience working on a global brand

Benefits

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next
Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919

McLean, VA, US

142K employees (2,597 in marketing)

stories.hilton.com