Responsibilities

• Global Biddable Strategy & Leadership
• Define and continuously evolve the client’s global biddable strategy across programmatic, social, and search.
• Establish global best practices, standards, and operating models for the client’s biddable planning, activation, measurement, and optimization.
• Lead the development of global biddable roadmaps aligned to the client’s growth, brand, and performance objectives.
• Serve as senior biddable advisor to the client’s global and regional marketing leadership.
• Regional Enablement & Governance
• Coordinate across the client’s four global biddable hubs (NA, EMEA, LATAM, APAC) to ensure consistent application of strategy, frameworks, and tools.
• Create governance structures that enable accountability, transparency, and scalable execution while preserving regional flexibility.
• Partner with regional biddable leads and market leadership to drive alignment, knowledge-sharing, and continuous improvement.
• Support major global and regional client initiatives, transformations, and new-market expansions.