Responsibilities

• Build, lead, and grow the Franchise Local Store Marketing Team and the Franchise Field Marketing team — supporting 47 stores today, with significant franchise system expansion (2-3x) planned over the next one to two years, and the team expected to scale substantially in line with store count.
• Develop and own the winning suite of tools, kits, and standard operating procedures (SOPs) that empower franchise store owners and managers to execute local store marketing independently.
• Own the activation, tracking, and performance of local marketing strategy across our full franchise system, focused on: 1) Inside Store Marketing & Brand Engagement Experience; 2) Outside Store Marketing & Community Engagement; 3) Loyalty Marketing & Engagement
• Educate Franchisees with content and direction on establishing marketing goals, establishing “best practice” marketing plans, execution and training on available tools to drive local sales growth.
• Conduct regular franchise store “marketing consulting” visits to establish a local store marketing plan, monitor performance, evaluate strategy effectiveness, and offer strategic recommendations to modify or expand existing marketing plan and budget.
• Responsible for enforcing brand standards with appointed stores.
• Design and deliver tiered training programs that address varying levels of marketing capability and experience across store owners and managers, ensuring every store can deliver a strong local store marketing program regardless of starting skill level.
• Travel: This role will travel and engage with all stores to drive excellence in execution and continuous learning.

Requirements

• Bachelor’s degree or relevant experience.
• 6-10 years minimum of proven hands-on experience driving Local Store Marketing in a franchise system.
• Experience working directly with franchise owners, operators, and local store managers.
• Building, developing and leading a Franchise/LSM Marketing team and building regional marketing team structures and marketing services capabilities as the franchise system scales.
• Expert in developing local store marketing programs, activation plans, toolkits, local social media, event management and local consumer & business outreach.
• Developing and executing training and standard operating procedures required to drive franchisee engagement and excellence in execution.
• Proven track record of driving in-store sales – driving up AUV – through traffic, transactions and trust (loyalty).
• Analytical mindset with experience using tools to measure performance, derive insights, and inform decisions.
• Proven success in leading integrated LSM marketing campaigns from concept through execution.
• Strong organizational and project management skills, with the ability to manage multiple initiatives on varying timelines.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Relocation assistance
• Vision insurance