Responsibilities

• Translate executive experiential strategy into detailed activation plans and production timelines
• Own end-to-end execution of tradeshows, sponsorships, community activations, partnerships, and franchise-facing events
• Lead vendor selection, RFP processes, contract negotiation, and ongoing partner management
• Oversee booth design, production, logistics, staffing, permitting, and on-site operations for tradeshows
• Develop standardized playbooks and operating procedures to ensure consistency across markets and brands
• Manage budgets with discipline, ensuring spend aligns with approved plans and ROI expectations
• Implement lead capture, tracking, and measurement frameworks across all experiential programs
• Coordinate with Social, PR, Lifecycle, Performance, and Creative teams to maximize amplification and post-event conversion

Requirements

• 8–12+ years of experience in experiential marketing, event production, or tradeshow execution
• Demonstrated success executing complex, multi-market programs at scale
• Strong vendor management, contract negotiation, and budget oversight experience
• Experience operating in franchise, retail, or multi-location environments strongly preferred
• Deep understanding of tradeshow logistics, booth production, staffing, and event timelines
• Proven ability to deliver programs on time and within budget
• Experience implementing measurable ROI frameworks for experiential programs
• Highly organized, detail-oriented operator comfortable managing live-event environments