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Senior Demand Generation Manager
Optro
USA (Remote)
$130K/yr - $178K/yrIn-houseFull-timeSenior level5+ years exp.
14 hrs ago
Director, Enterprise Demand Generation
USA (Remote)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive enterprise demand gen and ABM strategy for a sales-led org, aligning with Enterprise Sales to build a scalable, multi-channel funnel.
- Own strategy and execution of enterprise demand gen and ABM programs
- Must-have: 8-10 years B2B demand generation with enterprise/ABM experience
- Standout: Cross-functional alignment with RevOps and Sales, plus use of AI to enhance ABM
Job Description
Responsibilities
- Own the strategy and execution of enterprise demand generation and ABM programs
- Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
- Build a full-funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
- Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
- Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
- Orchestrate multi-channel plays across: LinkedIn, account-based media, other relevant paid platforms
- Events and roundtables
- SDR/BDR outbound coordination
- Personalized nurture and content
- Leverage intent data and engagement signals to trigger timely account engagement
Requirements
- Bachelor's degree in a related field or equivalent education and work experience.
- 8-10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
- Proven ability to build or significantly evolve demand generation programs tied to pipeline
- Experience working closely with Enterprise Sales and SDR/BDR teams
- Comfortable owning strategy while also executing key programs directly
- Strong understanding of complex buying committees and long sales cycles
- Data-driven and analytical, with the ability to turn insights into action
- Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms
- Experience and/or strong point of view on using AI to enhance ABM and enterprise demand generation
Preferred
- Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in-market signals
Benefits
- comprehensive benefits
- uncapped variable incentive plans or an annual discretionary performance bonus (where applicable)
Dodge Construction Network
2.7 Glassdoor
Dodge Construction Network harnesses data, analytics, and industry connections to be the leading source of insights and opportunities in the commercial construction industry. With five trusted solutionsâDCC, The Blue Book, Sweets, IMS, and PrincipiaâDodge connects construction professionals across all stages of the building process. Designed for both small teams and large enterprises, these tools simplify complexity, empowering you to build thriving businesses and communities. With over a century of experience, Dodge Construction Network is the catalyst for modern construction.
Boston, Massachusetts, USA
431 employees (22 in marketing)
41% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
252.9K
Monthly Google Ads Budget
$12.6K
Traffic Source Mix
Search
34.4%
Direct
60.3%
Referral
4.3%
Social
0.5%
Paid
0.5%
Headcount Trend
Current headcount: ~431
Marketing Team
Marketing Team Size
19 (4% of company)
Median Career Experience
17 years
Median Tenure
2.7 years
