Responsibilities

• Strategic Campaign Leadership
• Develop and execute comprehensive multi-channel recruitment marketing campaigns aligned with undergraduate enrollment goals.
• Design annual and seasonal communication plans and constituent engagement strategies across the recruitment funnel.
• Identify opportunities to improve inquiry generation, application conversion, yield, and deposit retention.
• Monitor higher education enrollment trends and recommend innovative approaches that support strategic objectives.
• Support the development and execution of communication strategies surrounding major recruitment and yield events.
• CRM Strategy and Marketing Operations
• Serve as the functional lead for Slate CRM communication strategy and campaign architecture.
• Develop audience segmentation, suppression strategies, and personalized constituent journeys.
• Collaborate with Information Technology and CRM stakeholders to maximize the effectiveness of communication workflows and marketing automation.

Requirements

• Bachelor's degree required; Master's degree preferred.
• Three to five years of progressively responsible experience in enrollment marketing, digital marketing, CRM management, marketing operations, or related fields.
• Demonstrated experience with Technolutions Slate or comparable CRM platforms.
• Strong understanding of audience segmentation, communication workflows, campaign strategy, and marketing automation.
• Experience utilizing analytics and performance metrics to inform strategic decisions.
• Exceptional project management, organizational, and interpersonal skills.
• Ability to collaborate effectively with internal and external stakeholders.

Preferred

• Experience with Technolutions Slate.
• Experience with Google Analytics, Looker Studio, or comparable reporting platforms.
• Understanding of SEO principles and evolving AI-driven search trends.
• Experience working with digital marketing agencies and external vendors.
• Familiarity with AI-enabled marketing technologies and marketing automation tools.
• Knowledge of higher education enrollment trends, student search behavior, and emerging communication platforms.
• Supervisory experience preferred.