Responsibilities

• Strategy & Lifecycle Development
• Grow and enrich customer database to maximize deliverability, engagement and conversion.
• Design, implement and refine, end-to-end customer journeys across the lifecycle, including lead nurture, purchase, post purchase, and re-engagement
• Build and optimize automated trigger-based campaigns (behavioral, transactional, and event-driven across a variety of business lines)
• Develop and maintain a comprehensive email marketing roadmap aligned with business goals
• Own the email deployment calendar across multiple locations and business units
• Coordinate campaign planning, segmentation, and scheduling to ensure timely and accurate execution
• Lead A/B and multivariate testing strategies to improve engagement, lead conversion, and revenue
• Establish testing frameworks and continuously iterate based on performance insights
• Analyze campaign results and provide actionable recommendations

Requirements

• 7+ years of hands-on experience in email marketing, lifecycle marketing, or CRM marketing
• Proven experience managing complex, multi-segment email programs at scale
• Deep expertise with Braze or similar enterprise ESP platforms
• Strong technical background in data systems, including experience with tools such as Databricks, RudderStack, or similar CDPs/data warehouses
• Advanced knowledge of tagging, segmentation, and personalization strategies
• Demonstrated experience with A/B testing, experimentation frameworks, and performance optimization
• Strong analytical skills with the ability to translate data into actionable insights
• Experience working with BI/reporting tools (e.g., Tableau, Power BI, etc.)

Preferred

• Experience in multi-location retail, automotive, marine, or RV industries
• Familiarity with SMS, push notifications, and omnichannel lifecycle marketing
• Knowledge of data privacy and compliance frameworks