Director of Ecommerce and Growth Marketing at Ellis Brooklyn | New York, USA | $140K/yr – $185K/yr

Ellis Brooklyn

Director of Ecommerce and Growth Marketing

New York, USA (On-site)

$140K/yr – $185K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-channel DTC growth for a fragrance brand by owning a data-driven personalization, CRO, and test-and-learn program across Shopify, GA4, and marketing channels.

Must-have: 8–10+ years in DTC e-commerce and growth marketing, beauty/wellness focus
Standout: End-to-end funnel ownership with Shopify, GA4, Klaviyo, Meta, Google, and TikTok experience
Standout: Proven multi-test and multi-touch attribution for ROI-driven decisions

Job Description

Responsibilities

Design and implement dynamic user journeys based on customer segmentation
Build sophisticated personalization logic that consider things like health assessment responses and severity scores
Create adaptive site experiences that evolve based on user actions
Oversee all aspects of Ellis Brooklyn's Shopify storefront - site strategy, UX, and performance.
Lead UX research including user interviews, journey mapping, and usability testing
Build and operationalize a rigorous CRO experimentation framework, including A/B and multivariate testing across PDPs, landing pages, offers, and funnels.
Partner with design, product, and development to launch and QA rapid tests that improve conversion, AOV, and subscriber growth.
Direct all three digital channels: Ecommerce, Amazon and TikTok Shop
Develop dashboards and analytics pipelines (GA4) to track site performance and surface actionable insights.
Own Ellis Brooklyn’s growth model: CAC, LTV, retention, and revenue efficiency.

Requirements

8–10+ years in DTC e-commerce and growth marketing, ideally in beauty or wellness
Proven ability to align channel strategy and daily priorities to overarching company goals and KPIs
Deep understanding of Shopify, GA4 and lifecycle platforms (Klaviyo or similar) with a track record of leading testing that drives meaningful conversion and AOV gains
Expertise with performance channels (Meta, Google, TikTok) and emerging growth tactics (SEO, affiliates, influencer amplification)
Understanding Amazon, DTC and TikTok channels and how they feed each other
Perform to the company’s budgets and chase into goal as necessary
Analytical and strategic problem-solver with strong quantitative acumen and creative intuition that translates insights into clear, actionable plans
Exceptional communicator and leader who can simplify complexity, build cross-functional alignment, and lead with warmth, clarity, and accountability