Director, eCommerce Bricks & Clicks at Red Bull | Santa Monica, CA | $186K/yr – $205K/yr

Red Bull

Director, eCommerce Bricks & Clicks

Santa Monica, CA (On-site)

$186K/yr – $205K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the omnichannel commerce engine for a consumer beverage brand, balancing brick-and-click strategy with digital growth, media investment, and retailer partnerships.

Own channel mix and assortment decisions to maximize sales and profitability across retailers and formats.
Lead cross-functional planning and negotiations with major retailers and digital media partners to drive volume and online presence.
Mentor a team of account managers and align IT, Brand, and Finance around digital volume targets and storefront optimization.

Job Description

Responsibilities

Develop and lead a multi-year commercial strategy that integrates physical retail distribution with digital growth levers.
Manage a dual-purpose trade and marketing budget, ensuring optimal allocation across promotions, search, and media.
Curate the appropriate channel and retailer assortment, including multipacks, flavors, and sizes, to maximize sales and profitability.
Lead the annual and monthly business planning process for brick-and-click retailers.
Lead strategic negotiations with senior leadership at key retailers, including Walmart, Target, and Kroger, to secure best-in-class omnichannel programs.
Own the overarching strategy and annual negotiations for retail media network investment, ensuring Red Bull secures best-in-class status and prime digital placement.
Drive volume through strategic partnerships with delivery platforms to capture immediate-consumption sales.
Ensure Perfect Store execution online by optimizing product detail pages for maximum add-to-cart rates and search relevance.
Partner with Supply Chain to maintain a 95%+ in-stock rate for digital SKUs, recognizing that out-of-stocks are the greatest detriment to online volume.
Oversee high-impact retail media spend with a relentless focus on return on ad spend to drive volume.

Requirements

8+ years eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click
Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries preferred
Strong leadership presence with excellent communication and active listening skills
Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills
Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
Passion to contribute to the culture of Red Bull
Experience working with Digital Advertising Agencies
Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
Self-motivated and able to work independently
Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & capable of mastering internal systems (CPM, SAP/BI)

Preferred

Benefits

Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull

4.2 Glassdoor

Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

Founded in 1987

Fuschl am See, Salzburg, AUT

29K employees (7,110 in marketing)

www.redbull.com/jobs

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