Responsibilities

• Own revenue and profitability across Amazon, TikTok Shop, and other third-party commerce platforms
• Develop and execute strategies to scale partner brand sales across marketplaces
• Drive profitable growth through optimized merchandising, pricing, and marketing investment
• Identify and expand opportunities across additional e-commerce platforms and channels
• Architect the TikTok Shop Affiliate strategy, managing the Affiliate Center and creator-led "Live Shopping" funnels to turn social momentum into measurable business impact.
• Partner with creative teams to produce "Algorithm-First" content that reduce purchase friction
• Serve as the primary strategic partner and operator for supported brands
• Act as a GM for partner brands, coordinating resources across marketing, operations, sourcing, and logistics
• Build strong relationships with partner brands and ensure alignment on strategy, performance, and growth initiatives
• Own marketplace merchandising strategy including product assortment, content optimization, promotions, and launches

Requirements

• 10+ years of experience in e-commerce, marketplace management, or digital commerce
• Deep experience with Amazon marketplace operations and performance marketing
• Experience scaling brands on TikTok Shop or emerging social commerce platforms
• Proven track record of driving profitable revenue growth on third-party marketplaces
• Strong experience with inventory planning, forecasting, and supply chain coordination
• Proficiency in AI-driven personalization tools and advanced marketplace analytics
• Experience managing P&L ownership or GM-style responsibilities
• Ability to build operational frameworks and scalable processes
• Strong analytical and financial modeling skills, specifically relating to blended ROAS and Omni-channel LTV
• Experience managing cross-functional teams and external partners