Responsibilities

• Build, manage, and develop a multi-function digital marketing team across paid media, lifecycle marketing, social media, and DTC execution.
• Establish strict role accountability, workflows, operational systems, and performance standards to ensure independent execution across the department.
• Translate founder-led campaign ideas and initiatives into actionable project plans with clear ownership, timelines, deliverables, and execution cadences.
• Own departmental prioritization, execution coordination, and project follow-through
• Ensure timelines and deadlines are met across all projects
• Foster professional growth and development within the team while also managing external agency partners and vendors as needed.
• Own DTC e-commerce performance metrics, specifically top-line revenue, Conversion Rate (CVR), Average Order Value (AOV), Customer Acquisition Cost (CAC), subscription performance, and Customer Lifetime Value (LTV).
• Direct the team on website merchandising, landing page optimization, funnel development, SEO coordination, and on-site personalization initiatives.
• Lead rigorous A/B testing initiatives across founder-led offers, product pages, checkout flows, subscriptions, and customer journeys to maximize profitability and conversion efficiency.
• Translate promotional campaigns and educational initiatives from the Founder into optimized digital funnels, landing pages, merchandising experiences, and conversion paths.
• Oversee digital catalog management and coordinate with product and operations teams to ensure accurate product merchandising and inventory alignment.
• Continuously improve the customer purchase experience across desktop and mobile environments.
• Oversee the Email & Lifecycle Marketing Manager in building and optimizing email/SMS campaigns and automated flows, including welcome series, abandoned cart, replenishment, post-purchase, win-back, and subscription retention programs.
• Ensure founder-led educational content, promotions, and campaign messaging are effectively integrated into lifecycle marketing programs.
• Drive repeat purchase behavior, customer retention, subscription conversion, and overall customer lifetime value through disciplined lifecycle marketing strategies.
• Develop customer segmentation and personalization strategies to improve engagement and long-term customer value.
• Oversee the Social Media Manager in executing educational, founder-led content distribution across key social platforms.
• Coordinate the operational execution and amplification of founder-generated content, educational messaging, and promotional initiatives across social channels.
• Support social commerce initiatives, including TikTok Shop, Instagram Shop, and emerging platform opportunities aligned with the company’s DTC growth strategy.
• Ensure social media execution aligns with paid media, direct-response campaigns, and customer acquisition initiatives.