Director of E-Commerce & Digital Growth

Boston, MA (Hybrid)

$57K/yr – $79K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own online growth for an omnichannel fashion brand by owning revenue, traffic, conversion, SEO, campaigns, and partnerships to scale QueeniaFashion.com.

  • Growth Infrastructure: Build attribution, dashboards, and analytics to drive smarter decisions.
  • Demand/Acquisition: Own paid/search/email/SMS programs and conversion optimization.
  • Channel & Operations: Align six retail stores with online experiences and launch influencer/affiliate partnerships.

Job Description

Responsibilities

  • Growing online revenue and profitability
  • Increasing website traffic, conversion rates, and customer retention
  • Optimizing the Shopify customer experience
  • Creating and managing digital marketing campaigns
  • Expanding email, SMS, and loyalty marketing programs
  • Developing influencer, ambassador, and affiliate partnerships
  • Improving SEO and AI search visibility
  • Leveraging analytics to drive smarter business decisions
  • Connecting our six retail stores with our online customer experience
  • Identifying new revenue opportunities and emerging digital trends

Requirements

  • Proven success growing Shopify or other e-commerce businesses
  • Experience increasing online sales with measurable results
  • Strong knowledge of SEO, paid advertising, email marketing, SMS, analytics, and customer acquisition
  • Experience with fashion, retail, lifestyle, or consumer brands
  • Excellent project management and leadership skills
  • A data-driven mindset with a passion for continuous improvement
  • The ability to think strategically while executing effectively
  • An entrepreneurial spirit and excitement for building something meaningful

Benefits

  • Paid vacation and holidays
  • Employee merchandise discount
  • Hybrid work flexibility
  • Professional growth opportunities
  • Direct collaboration with company leadership
  • The opportunity to make a lasting impact on an established and growing fashion brand

Marketing Team

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