Responsibilities

• P&L Ownership: Maintain ultimate responsibility for the fiscal performance of direct marketing efforts, ensuring optimal allocation of spend to maximize ROI and Lifetime Value (LTV).
• Advanced Forecasting: Develop rigorous monthly and quarterly financial models. You will provide the executive team with high-accuracy predictions regarding net subscriber growth, churn (voluntary/involuntary), and payback periods.
• AI-Enhanced Efficiency: Lead the integration of AI tooling (Claude, OpenAI, Gemini, Sora, etc.) to streamline creative production, data synthesis, and campaign iteration, ensuring the team operates at the frontier of marketing technology.
• Cross-Functional Influence: Spearhead collaborations with Product, Engineering, and UX teams to optimize sign-up flows and in-app engagement.
• Retention & Win-Back: Architect sophisticated, data-driven retention loops and "win-back" sequences that leverage behavioral triggers to proactively mitigate churn.
• Portfolio Diversification: Oversee the strategic roadmap for a multi-channel portfolio, including Email, SMS, Direct Mail, Paid Social (Meta, TikTok), and Referral programs.
• Market Exploration: Identify and prioritize new market entry points and emerging direct-response channels to accelerate global growth.
• Referral Innovation: Design high-impact referral programs that leverage network effects to lower blended CPA.
• Pricing Strategy: Conduct in-depth A/B testing on pricing models (e.g., Annual vs. Monthly) and tiered service offerings to maximize long-term yield.
• Quality-First Acquisition: Design "intro" offers that attract high-intent subscribers, ensuring that short-term volume never comes at the expense of long-term retention profiles.

Benefits

• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events