Director, Digital Product Management (Marketing Technology & Loyalty) at Petco | San Antonio, TX | $195K/yr – $292K/yr

Petco

Director, Digital Product Management (Marketing Technology & Loyalty)

San Antonio, TX (Hybrid)

$195K/yr – $292K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the lifecycle engine for a large multi‑channel martech stack by leading CDP implementation, driving a unified data model and cross‑channel activation, and then bake in loyalty, personalization, and tested paid/landing experiences.

CDP & Data Activation: end‑to‑end implementation, data ingestion, identity resolution, and activation across core experiences.
Martech Orchestration: CDP as the central layer, coordinated engagement (email/SMS/push/onsite), simple build vs buy choices.
Loyalty & Personalization: product roadmap for loyalty, enrollment/engagement optimization, and cross‑channel personalization tied to CDP and commerce.

Job Description

CDP Implementation & Data Activation: Lead end-to-end implementation of the selected CDP, ingest and unify customer data, and integrate with data platform, channels and experiences to activate lifecycle marketing and personalization at scale.
Martech Strategy & Orchestration: Own a multi-year roadmap with the CDP as the central layer, coordinate email/SMS/push/onsite, and decide build vs buy for a simple, fast, maintainable stack.
Loyalty Product Management: Own loyalty roadmap, improve enrollment and engagement across tiers, and tightly integrate loyalty with CDP and core commerce experiences.
Personalization & Customer Experience: Define cross-channel personalization across web and mobile, integrating into browse, PDP, cart, and post-purchase journeys.
Paid Traffic & Conversion: Align paid campaigns with experiences and optimize landing pages, experimentation, and offer testing to lift conversion and performance.
Execution & Team Leadership: Build a small PM team, drive cross-functional execution with Eng Analytics and Marketing, and ship incremental progress tied to conversion, retention and LTV.