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Petco

Director, Digital Product Management (Marketing Technology & Loyalty)

San Antonio, TX (Hybrid)

$195K/yr – $292K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

Job Summary

Own the lifecycle engine for a large multi‑channel martech stack by leading CDP implementation, driving a unified data model and cross‑channel activation, and then bake in loyalty, personalization, and tested paid/landing experiences.

  • CDP & Data Activation: end‑to‑end implementation, data ingestion, identity resolution, and activation across core experiences.
  • Martech Orchestration: CDP as the central layer, coordinated engagement (email/SMS/push/onsite), simple build vs buy choices.
  • Loyalty & Personalization: product roadmap for loyalty, enrollment/engagement optimization, and cross‑channel personalization tied to CDP and commerce.

Job Description

  • CDP Implementation & Data Activation: Lead end-to-end implementation of the selected CDP, ingest and unify customer data, and integrate with data platform, channels and experiences to activate lifecycle marketing and personalization at scale.
  • Martech Strategy & Orchestration: Own a multi-year roadmap with the CDP as the central layer, coordinate email/SMS/push/onsite, and decide build vs buy for a simple, fast, maintainable stack.
  • Loyalty Product Management: Own loyalty roadmap, improve enrollment and engagement across tiers, and tightly integrate loyalty with CDP and core commerce experiences.
  • Personalization & Customer Experience: Define cross-channel personalization across web and mobile, integrating into browse, PDP, cart, and post-purchase journeys.
  • Paid Traffic & Conversion: Align paid campaigns with experiences and optimize landing pages, experimentation, and offer testing to lift conversion and performance.
  • Execution & Team Leadership: Build a small PM team, drive cross-functional execution with Eng Analytics and Marketing, and ship incremental progress tied to conversion, retention and LTV.
Petco logo

Petco

3.1 Glassdoor

Where the Pets Go. Celebrating 60 years of helping pets live their best life!

Founded in 1965
San Diego, California, USA
19K employees (959 in marketing)
www.petco.com
42% recommend to a friend
42% CEO approval

Salaries

Posted range

$195K/yr – $292K/yr

Taken straight from the job posting.

See all Petco salaries

Funding

Total Funding
$1.1B
Last Raise
$600M
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $600M
  • Mar 2021
    Post IPO Debt • $500M
  • Mar 2013
    Secondary Market

Traffic Signals

Monthly Visitors
13.4M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
43.8%
Direct
47.9%
Referral
5.7%
Social
1.3%
Paid
1.2%

Headcount Trend

Current headcount: ~19.2K

Recent News

Petco Data Breach Exposes Customer Data, Including SSNs, Credit Card Info
Dec 9, 2025 • PCMag