Director of Digital Product - Growth and Primacy at Wells Fargo | San Francisco, CA | $185K/yr – $300K/yr

Wells Fargo

Director of Digital Product - Growth and Primacy

San Francisco, CA (Hybrid)

$185K/yr – $300K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Shape the Growth and Primacy function to own end-to-end lifecycle optimization from acquisition to primacy, with a centralized measurement model and scalable experimentation that tie changes to real business outcomes.

Growth Infrastructure: own a centralized engine for acquisition, activation, engagement, and long-term value.
End-to-End Journey Cohesion: connect product, XD, marketing, servicing, and payments to create cohesive experiences.
Experimentation & Optimization: build an enterprise-scale testing capability with strategy, prioritization, and governance.

Job Description

Own the Growth and Primacy engine with a centralized function that drives acquisition, activation, engagement, and long-term value across the digital deposits and payments lifecycle.

Growth Infrastructure: Build and lead a centralized Growth and Primacy function focused on driving customer acquisition, activation, engagement, and long-term value.
End-to-End Journey Cohesion: Connect cross-functional journeys across product, XD, marketing, servicing, and payments to create seamless experiences and reduce friction.
Experimentation & Optimization: Establish enterprise-scale testing across the full lifecycle with strategy, intake, prioritization, execution, and scalable insights.

Wells Fargo

3.6 Glassdoor

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with approximately $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through more than 7,300 locations, 12,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in over 40 countries and territories to support customers who conduct business in the global economy. With approximately 250,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories. Relevant military experience is considered for veterans and transitioning service men and women. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.© 2016 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

Founded in 1997

San Francisco, California, USA

218K employees (3,215 in marketing)

www.wellsfargo.com

63% recommend to a friend

65% CEO approval