Director of Digital Product – Growth and Primacy at Wells Fargo & Company | San Francisco, CA | $185K/yr – $300K/yr

Director of Digital Product – Growth and Primacy

San Francisco, CA (Hybrid)

$185K/yr – $300K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the central Growth and Primacy engine and end-to-end lifecycle optimization to connect product, marketing, and servicing around measurable outcomes.

Growth and Primacy ownership: Build enterprise-scale experimentation across the full lifecycle to lift conversion, activation, and long-term value.
End-to-End Journey Cohesion: Align cross-functional teams to deliver cohesive journeys and remove friction across lifecycle stages.
Performance Measurement: Standardize KPIs and translate analytics into roadmaps that drive prioritized investments.

Job Description

Responsibilities

Build the Growth and Primacy Engine
Define and operate a centralized Growth and Primacy function focused on driving customer acquisition, activation, engagement, and long-term value
Establish operating models, governance, and prioritization frameworks to ensure sustained, measurable impact
Partner with senior leaders to align growth strategies to enterprise priorities and business outcomes
Experimentation & Optimization at Scale
Build and lead an enterprise-scale experimentation capability (A/B and multivariate testing) across the full customer lifecycle
Define testing strategy, intake, prioritization, and execution processes
Drive continuous optimization across shopping, account opening, onboarding, servicing, and payment engagement
Ensure insights from testing are captured, shared, and scaled across the organization
End-to-End Journey Cohesion

Requirements

10+ years of digital product management or leadership experience, or equivalent experience demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Proven experience building and scaling experimentation (A/B testing) programs
Demonstrated ability to drive measurable business outcomes through data-driven optimization
This position is hybrid; travel up to 10% of the time
This position is not eligible for Visa sponsorship.

Preferred

Experience in a digital-first bank, fintech, or digital-native consumer platform where experimentation and growth disciplines are core to the operating model
Deep expertise in funnel optimization, lifecycle management, and growth frameworks
Strong understanding of experimentation platforms, analytics tools, and performance measurement systems
Proven ability to connect fragmented experiences into cohesive, end-to-end customer journeys
Experience influencing across large, matrixed organizations
Experience operating in regulated environments with strong risk and controls discipline