Responsibilities

• Build the Growth and Primacy Engine
• Define and operate a centralized Growth and Primacy function focused on driving customer acquisition, activation, engagement, and long-term value
• Establish operating models, governance, and prioritization frameworks to ensure sustained, measurable impact
• Partner with senior leaders to align growth strategies to enterprise priorities and business outcomes
• Experimentation & Optimization at Scale
• Build and lead an enterprise-scale experimentation capability (A/B and multivariate testing) across the full customer lifecycle
• Define testing strategy, intake, prioritization, and execution processes
• Drive continuous optimization across shopping, account opening, onboarding, servicing, and payment engagement
• Ensure insights from testing are captured, shared, and scaled across the organization
• End-to-End Journey Cohesion

Requirements

• 10+ years of digital product management or leadership experience, or equivalent experience demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience
• Proven experience building and scaling experimentation (A/B testing) programs
• Demonstrated ability to drive measurable business outcomes through data-driven optimization
• This position is hybrid; travel up to 10% of the time
• This position is not eligible for Visa sponsorship.

Preferred

• Experience in a digital-first bank, fintech, or digital-native consumer platform where experimentation and growth disciplines are core to the operating model
• Deep expertise in funnel optimization, lifecycle management, and growth frameworks
• Strong understanding of experimentation platforms, analytics tools, and performance measurement systems
• Proven ability to connect fragmented experiences into cohesive, end-to-end customer journeys
• Experience influencing across large, matrixed organizations
• Experience operating in regulated environments with strong risk and controls discipline

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement