Responsibilities

• Develop, lead, and optimize comprehensive paid media strategies across all digital and emerging channels for both the Auberge brand and individual properties.
• Ensure media planning reflects a holistic, omnichannel perspective, understanding the interplay between digital, offline, direct, and indirect channels and their collective impact on business performance.
• Lead annual media planning processes and provide strategic recommendations for budget allocation across brand and property-level investments.
• Identify opportunities to improve efficiency, effectiveness, and return on media investment through ongoing optimization and performance analysis.
• Conduct direct media negotiations and placements with publishers and partners as required.
• Lead and manage relationships with media agencies, technology vendors, publishers, and strategic partners across North America and EMEA.
• Establish performance expectations, governance processes, and accountability measures for external partners.
• Evaluate and recommend new technologies, partners, and solutions that support evolving business objectives.
• Oversee platform relationships and operational management for media technology solutions, including Adform and related ad-serving infrastructure.
• Define and oversee media measurement frameworks that provide clear visibility into campaign performance, customer acquisition, and business impact.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 10+ years of experience in media planning, buying, performance marketing, or digital strategy.
• Previous agency experience managing media strategy and investment planning is strongly preferred.
• Proven track record managing large-scale media budgets and agency relationships.
• Demonstrated expertise in analytics, attribution modeling, and performance measurement.
• Experience leading cross-functional initiatives and managing complex stakeholder relationships.
• Experience with hospitality, travel, lifestyle, or multi-property brand environments preferred.
• Experience developing and implementing AI-driven marketing strategies.
• Familiarity with advanced marketing measurement methodologies, including media mix modeling, incrementality testing, and multi-touch attribution.
• Experience managing global or multi-regional agency partnerships.

Preferred

• Familiarity with AI-driven discovery platforms and GEO concepts

Benefits

• comprehensive medical, dental, vision and voluntary benefits
• 401k employer match
• employer paid life insurance
• employee assistance program
• team member hotel stay program