Responsibilities

• Strategic leadership and planning: Partner with leaders across the organization to identify opportunities to align digital and marketing strategy with organizational and program priorities
• Strategic leadership and planning: Serve as a subject matter expert to translate historical, cultural, and societal insights into forward-looking, audience-centered digital strategies that drive engagement
• Strategic leadership and planning: Ensure all digital strategies and tactics are consistently aligned with and reinforce LDF’s brand identity, safeguarding the integrity, credibility, and distinct voice of the nation’s preeminent civil rights law firm across all platforms and channels
• Team Leadership And Development: Manage, mentor, and empower a team of five direct reports: Digital Project Manager, Content Producer (video), Digital Media Strategist (web), 2 Social Media Strategists
• Team Leadership And Development: Guide workload management and prioritization across the team, ensuring resources are aligned to the highest impact work
• Brand Marketing And Content Strategy: Serve as a senior steward of the organization’s digital brand, ensuring all strategies, content, and campaigns consistently reinforce and elevate the identity, credibility, and distinct voice of LDF across platforms and channels
• Brand Marketing And Content Strategy: Partner with the Editorial Directors and the Principal Designer and Brand Manager to uphold and evolve editorial and visual standards
• Brand Marketing And Content Strategy: Define and oversee a data-informed digital advertising strategy, integrating paid media into broader content and campaign planning to maximize LDF visibility, audience growth, and impact
• Project And Campaign Management: Provide senior leadership for the planning, execution, and performance of integrated digital marketing campaigns, ensuring all initiatives advance strategic priorities and deliver measurable impact
• Project And Campaign Management: Establish and refine organization-wide approval systems, workflows, and governance to ensure content quality and operational excellence across digital initiatives
• Department Operations: Build and maintain relationships with vendors, contractors, and freelancers to enhance the organization’s digital capacity and expertise. Creates and submits contracts for vendors, contractors, and freelancers
• Department Operations: Represent the digital and marketing team in organizational meetings, contributing strategic insights and updates on initiatives
• Department Operations: Make recommendations about the need for new digital tools, software, and services
• Digital Marketing Analytics And Optimization: Provide senior-level leadership in the use of data and analytics to shape and continuously refine digital strategy, establishing key performance indicators and ensuring insights are translated into performance improvement. Establish best practices for digital measurement and content performance across platforms, guide the strategic use of SEO, AEO, and SEM.
• Digital Marketing Analytics And Optimization: Oversee the development of executive-level reporting and insights, delivering clear, strategic narratives to demonstrate impact and drive innovation and continuous improvement.