Responsibilities

• Set and own the AMER paid acquisition vision — strategy and execution across paid search, paid social, app-install (Apple Search Ads, Google App Campaigns), TikTok, programmatic/CTV, and emerging channels.
• Lead go-to-market strategy for product launches, corridor/geographic expansions, and seasonal spikes (paydays, Mother's Day, Christmas, Lunar New Year, Ramadan/Eid).
• Build a world-class acquisition engine that delivers growth with precision — obsessing over unit economics, efficiency, and payback windows.
• Own end-to-end budget management — pacing, forecasting, and reallocation of a multi-million-dollar budget across markets, channels, and segments.
• Own relationships with key platforms (Google, Meta, Apple, TikTok) and manage agency partners where used.
• Drive a high-velocity, structured test-and-learn culture across channels and creative.
• Apply advanced attribution, incrementality testing, and media mix modeling to inform capital allocation.
• Own mobile measurement and attribution across self-attributing ad networks via a mobile measurement partner (MMP).
• Own corridor-level CAC (send-country x receive-country), not just blended CAC, and reconcile platform-reported CAC against operational truth.
• Manage to multi-transaction LTV and payback — not single-transaction ROAS — given Ria's high-frequency, low-AOV model.

Requirements

• 8–12+ years in paid/performance/growth marketing, with a track record scaling a consumer app or B2C business at scale.
• 3–5+ years leading paid media teams (managing managers, not just individual buyers).
• Demonstrated ownership of multi-million-dollar acquisition budgets.
• Deep expertise in attribution, incrementality testing, and media mix modeling.
• Strong working knowledge of mobile measurement partners (MMP) and how mobile attribution works across self-attributing networks.
• Channel mastery across Meta, Google (Search + App), Apple Search Ads, TikTok, and programmatic/CTV.
• Proven hands-on experience using AI tools to drive analysis, automation, and faster decision-making.
• Strategic capital-allocation mindset: comfortable making and defending where-to-spend decisions across a portfolio.
• New-customer growth as the headline metric, balanced against CAC, payback, and LTV:CAC as guardrails.

Preferred

• Experience in remittances, cross-border payments, or another high-frequency, low-AOV fintech.
• Hands-on experience with a mobile measurement partner (Branch, AppsFlyer, or Adjust).
• Experience running multi-market, multi-language paid programs for diaspora or immigrant audiences.
• Professional Spanish.
• Experience operating in a high-growth scaleup environment.
• Hands-on experience with AI tools such as Claude Code for analysis, automation, and reporting.
• Familiarity with internal analytics tools such as Amplitude or similar BI dashboards.

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!