Responsibilities

• Own strategy and execution across all paid channels — paid search, shopping, paid social, display and retargeting, programmatic prospecting, and affiliate partnerships — to drive new-customer acquisition and revenue across B.I.G. brands and products.
• Own the digital marketing budget and its allocation, maximizing ROAS and holding channels and agencies accountable to measurable outcomes.
• Direct large-scale campaigns from strategy through execution, testing, and reporting; oversee A/B and multivariate experimentation to refine targeting, creative, and bidding.
• Manage agency and consultant relationships, providing clear direction and holding them accountable to results.
• Own retention and lifecycle marketing (email, SMS, push, and onboarding) to grow engagement, repeat purchase, and customer lifetime value.
• Partner with the product lines — including Card Programs & Partnerships — on cross-sell, activation, and lifecycle programs.
• Own the Bullion Club loyalty program — strategy, member growth, engagement, and measurable program ROI.
• Own the martech stack, campaign operations, and the marketing calendar; ensure clean data, sound attribution, and a single source of truth for performance.
• Deliver clear, actionable reporting and insights to leadership using analytics and BI tools, and monitor competitive activity to adjust plans.
• Champion AI across the function to accelerate campaign development, analysis, and reporting, and build repeatable AI-enabled workflows.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience required
• 8+ years in digital and performance marketing, including experience leading teams and managing significant budgets — preferably within ecommerce or a direct-to-consumer brand required
• A proven track record driving profitable, data-driven growth across paid and lifecycle channels.
• Deep expertise across the paid media ecosystem (search, shopping, social, display, programmatic, affiliate) and marketing analytics.
• Strong command of martech, attribution, and reporting; comfortable owning KPIs and turning data into decisions.
• Experience leading and developing managers and specialists.
• Excellent communication and stakeholder management; able to operate effectively as a shared-service partner.
• Fluency with AI tools and a commitment to building an AI-forward function.
• Digital strategy and campaign development
• Google 360 Marketing Suite (Google Ads, DV360, Google Campaign Manager)

Preferred

• Business / Business Administration
• Marketing
• Information Systems / MIS
• Computer Science / Software Engineering
• UX / Human-Computer Interaction
• Data Science / Statistics / Analytics
• Economics
• Communications
• Experience marketing financial products, cards, or fintech
• Experience in a shared-service or agency model serving multiple brands or business lines

Benefits

• Medical, Dental, and Vision
• Short Term Disability & Long-Term Disability
• Life Insurance
• 401K (Company matches!)
• Free Lunch every day
• Tuition Reimbursement
• College Debt Repayment
• 9 Paid Holidays
• Paid Time Off with Sell Back Option
• Paid Day off for your Birthday