Responsibilities

• Lead the digital marketing engine — performance and paid media, retention and lifecycle marketing, marketing operations, and analytics — across our portfolio of retail and wholesale brands and products.
• As the leader of a shared-service team, you own the strategies and systems that generate demand for the business.
• You will set the digital strategy, own the budget and its return, and partner with brand, creative, content, and business line owners to turn goals into measurable growth.
• You will also build and lead a team of managers and specialists and modernize how the function works — including making it AI-forward.
• Own strategy and execution across all paid channels — paid search, shopping, paid social, display and retargeting, programmatic prospecting, and affiliate partnerships — to drive new-customer acquisition and revenue across B.I.G. brands and products.
• Own the digital marketing budget and its allocation, maximizing ROAS and holding channels and agencies accountable to measurable outcomes.
• Direct large-scale campaigns from strategy through execution, testing, and reporting; oversee A/B and multivariate experimentation to refine targeting, creative, and bidding.
• Manage agency and consultant relationships, providing clear direction and holding them accountable to results.
• Own retention and lifecycle marketing (email, SMS, push, and onboarding) to grow engagement, repeat purchase, and customer lifetime value.
• Partner with the product lines — including Card Programs & Partnerships — on cross-sell, activation, and lifecycle programs.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience required
• Degrees preferred:
• Business / Business Administration
• Marketing
• Information Systems / MIS
• Computer Science / Software Engineering
• UX / Human-Computer Interaction
• Data Science / Statistics / Analytics
• Economics
• Communications

Preferred

• Experience marketing financial products, cards, or fintech
• Experience in a shared-service or agency model serving multiple brands or business lines
• Familiarity with precious metals, commodities, or alternative assets
• Experience building or modernizing a martech stack
• SQL or comfort querying data directly

Benefits

• Medical, Dental, and Vision
• Short Term Disability & Long-Term Disability
• Life Insurance
• 401K (Company matches!)
• Free Lunch every day
• Tuition Reimbursement
• College Debt Repayment
• 9 Paid Holidays
• Paid Time Off with Sell Back Option
• Paid Day off for your Birthday