Director, Digital Marketing at MicroStrategy | Virginia, USA

Director, Digital Marketing

Virginia, USA (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own the core digital demand and analytics engine, turning omni-channel marketing into measurable pipeline while continuously refining based on data-driven insights.

Growth engine: Lead cross-channel demand generation to reach industry personas and fuel pipeline.
Funnel & nurture: Craft segmentation-powered, automated journeys to move prospects through the buyer’s cycle.
Brand & performance: Align messaging and content with brand goals to build trust and drive revenue outcomes.

Job Description

Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies, including paid, earned, and owned channels—to target industry-specific personas effectively and drive qualified pipeline and revenue growth.
Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey.
Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers.
Data-Driven Decision Making: Leverage data and analytics to maximize campaign performance and continually iterate and improve performance over time.
Budget & ROI: Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.