Responsibilities

• Own Paid Media Channels End to End: Manage paid search, paid social, and display channels, including overall strategy, campaign architecture, bidding strategies, and performance. Maintain a strict focus on cost per opportunity as the primary efficiency metric.
• Optimize Campaign Structures: Rebuild campaign structures to map spend directly to buying intent and high-value target accounts. Restore clean signal to automated bidding algorithms and ruthlessly eliminate zero-conversion spend.
• Drive LinkedIn Account Progression: Operate LinkedIn as an enterprise conversion, intent-driven, and account progression channel rather than a passive brand amplification tool.
• Orchestrate Digital ABM Ad Plays: Design and execute Account-Based Marketing (ABM) ad campaigns across performance channels (LinkedIn, targeted display, IP-based ad platforms) to provide digital air cover for outbound sales and SDR motions.
• Own the Web Conversion Asset: Take complete ownership of the website as a conversion vehicle, driving its front-end architecture, mobile responsiveness, page speed, and post-launch feature roadmap. Partner with brand, design, and product marketing to move high-impact validation, product proof, and interactive assessments above the fold on every page.
• Manage Conversion Rate Optimization (CRO): Lead CRO efforts end to end by establishing and maintaining a structured testing program with a rigorous, hypothesis-driven backlog that continuously optimizes the user path from high-intent digital traffic to converted opportunity.
• Pioneer Search and Answer-Engine Optimization (SEO/AEO): Own SEO and organic discoverability. Build prominence for non-branded, high-commercial-intent search queries. Optimize content structure and technical SEO metadata to ensure Horizon3 ’s platform evidence surfaces organically in traditional search and AI answer engines. Standardize and measure "share of answer" against a key prompt framework.
• Refine Website Traffic Mix: Shift the organic traffic mix away from low-commercial-value or branded search terms toward high-converting landing pages, establishing non-branded, intent-focused keyword visibility as a standard rule.
• Scale with Agencies & Vendors: Source, vet, and actively manage specialized external digital agencies, contractors, and freelancers (e.g., SEO consultants, front-end developers, graphic designers, CRO copywriters) to maximize execution velocity without growing fixed team headcount.
• Execute Competitive Digital Campaigns: Lead the digital campaign execution of competitive and category campaigns in close alignment with product marketing. Lead with NodeZero’s proven performance, ensuring campaigns strictly focus on our scale and proof without making specific competitor product claims.

Requirements

• 8+ years of experience in B2B digital marketing or demand generation, ideally within a high-growth B2B SaaS environment characterized by a long, multi-stakeholder enterprise sales cycle.
• 3+ years of experience directly leading, mentoring, and developing a digital marketing or performance team.
• Proven ownership of paid media at scale (search, social, display) with demonstrated success measured on pipeline and cost per opportunity, rather than clicks, traffic, or lead volume.
• Hands-on depth in paid search and paid social platform mechanics, including manual bid management and automated bidding algorithm steering.
• Website ownership experience spanning technical performance, mobile optimization, conversion flows, and overall strategy, going far beyond simple content updates.
• A real conversion rate optimization (CRO) track record, with a robust A/B testing methodology and structured prioritization framework that you can explain in depth.
• Demonstrated SEO and AEO results on non-branded, high-intent commercial keywords, including content planning, technical optimizations, and gaining visibility within AI search and chat interfaces.
• Strong experience vetting and managing third-party digital agencies, web developers, or freelance contractors to accelerate execution velocity.
• Fluency in marginal ROI, customer acquisition cost (CAC), and pipeline mathematics, with the discipline to confidently present and defend budgets to finance and executive leadership.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical industry experience.

Preferred

• What Sets You Apart?
• A background in cybersecurity, developer tools, or highly technical enterprise B2B SaaS domains.
• Hands-on WordPress (or Webflow) build, architecture, staging, and administrative experience.
• Deep familiarity with advanced person-level or account-level ABM targeting and programmatic advertising.
• Familiarity with setting up advanced front-end campaign tracking, multi-touch digital attribution models, or UTM structures where they did not previously exist.

Benefits

• Perks of Horizon3
• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.