Director, Digital Marketing

Alameda, CA (On-site)

$172K/yr – $344K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

Job Summary

Lead Abbott’s global digital marketing communications by shaping strategy and calendar across web, email, paid media, social, and campaigns, while coaching a diverse team and driving data‑driven optimization.

  • Translate business objectives into integrated digital plans
  • Champion AI‑driven performance and cross‑functional collaboration

Job Description

Responsibilities

  • Lead, coach, and develop a team of digital marketing communications professionals
  • Set clear priorities, provide actionable feedback, and ensure high‑quality, on‑time delivery of digital marketing content as global baselines
  • Foster collaboration, accountability, and continuous skill development across the team
  • Partner with resource managers and leadership on capacity planning and hiring needs
  • Own the global digital marketing communications content strategy and calendar across priority channels (e.g. web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeys
  • Translate business objectives into integrated digital marketing plans and campaign roadmaps
  • Ensure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicable
  • Champion a data‑driven mindset, using performance insights to refine strategy and global baselines
  • Serve as a trusted advisor to Commercial teams on digital best practices and performance
  • Influence Commercial team execution of digital marketing content to ensure alignment to business and customer needs

Requirements

  • 10+ years of experience in digital marketing, marketing communications, or related fields
  • 3+ years of people management or team leadership experience
  • Strong expertise across digital channels (web, email, social, paid media, and campaigns) globally
  • Exceptional written communication and messaging skills
  • Proven ability to balance strategic thinking with hands‑on execution

Preferred

  • Experience leading digital marketing within a matrixed or enterprise organization
  • Experience in healthcare and CPG industries
  • Experience using analytics and marketing automation platforms
  • Experience in digital marketing roles within Commercial function
  • Strong familiarity with A/B testing, personalization, and conversion optimization

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Salaries

Posted range

$172K/yr – $344K/yr

Taken straight from the job posting.

See all Abbott salaries

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Recent News

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Director, Digital Marketing

Abbott · Alameda, CA · On-site