Responsibilities

• Lead RxSight’s digital growth marketing strategy to drive awareness, engagement, lead generation, and conversion for LAL and LDD globally
• Develop and execute integrated digital demand generation and market development campaigns targeting healthcare professionals (HCPs), practices, and patients
• Own and optimize digital funnel-building initiatives including SEO, SEM, paid social, display advertising, retargeting, email marketing, and marketing automation
• Define and manage RxSight’s global website strategy for both HCP and DTC audiences, ensuring optimized user experience, engagement, conversion, and scalability
• Lead digital marketing analytics, reporting, attribution modeling, and KPI tracking to drive data-informed decision-making and measurable ROI
• Serve as the primary lead for Salesforce (SFDC), Marketing Cloud, CRM integration, lead management workflows, and marketing automation systems
• Establish and continuously improve digital marketing infrastructure, technology stack, and automation capabilities
• Partner closely with Sales, Professional Education, and Product Marketing to align digital campaigns with commercial priorities and customer journeys
• Oversee and optimize relationships with digital agencies and external marketing partners
• Drive innovation in digital engagement strategies, audience segmentation, personalization, and omnichannel marketing execution

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field required
• MBA or advanced degree preferred
• Minimum of 8–10 years of progressive marketing experience, including significant experience in digital growth marketing, demand generation, and marketing strategy
• Minimum of 5 years of leadership experience managing high-performing marketing teams and/or agency partners
• Proven success leading digital growth marketing and demand generation programs within medical device, healthcare, or other regulated industries
• Deep expertise in SEO, SEM, paid social, marketing automation, CRM systems, email marketing, and digital analytics
• Strong experience managing Salesforce (SFDC), Marketing Cloud, and integrated marketing technology ecosystems
• Demonstrated success building and optimizing digital sales funnels and lead generation programs
• Experience leading digital agency strategy, selection, and performance management
• Strong analytical mindset with expertise in campaign optimization, reporting, attribution, and ROI measurement

Preferred

• MBA or advanced degree preferred
• Experience within medical device, healthcare, life sciences, or other regulated industries strongly preferred
• Experience supporting global or international marketing initiatives preferred
• Training or certification in digital marketing, analytics, marketing automation, or CRM platforms preferred
• Certifications in digital marketing, marketing automation, analytics, or CRM platforms preferred
• Ability to travel domestically and internationally, as needed