Responsibilities

• Direct and oversee the implementation of the global E-Commerce strategy in North America
• Lead the development and execution of strategic and tactical regional initiatives to drive direct revenue growth and e-commerce performance.
• Partner closely with property-level E-Commerce teams to optimize digital performance, website conversion, customer acquisition, and direct channel contribution.
• Collaborate with global and regional digital marketing partners to maximize the effectiveness and return on investment of digital marketing activities across the region.
• Work closely with Regional Revenue, Sales & Marketing, and Commercial leaders to support business objectives and drive revenue growth.
• Monitor, analyse, and report on regional digital performance, market trends, competitive activity, and evolving consumer behaviours.
• Identify and champion strategic opportunities, digital innovations, and technology enhancements that improve commercial performance and operational efficiency.
• Drive the localization and implementation of global digital and e-commerce initiatives
• Foster best-practice sharing, governance, and cross-property collaboration to improve consistency and execution across the region.
• Support recruitment and succession planning efforts for local E-Commerce openings.

Requirements

• Bachelor’s degree or equivalent In E-Commerce, Digital Marketing, Marketing or related subjects